By Amit Shah, CEO
Our Commerce Strategy Session series is underway, and we are excited to be helping merchants as they prepare for the busiest time of the year and tackle daily challenges presented by the ever-changing ecommerce atmosphere. Our first call was last week, and we wanted to share some of the take-aways we learned.
First of all, merchants of all sizes find it difficult to compete with top commerce sites, so if you are wondering how you can go up against the big guys like Amazon - you’re not alone. During the call we discussed how the right ecommerce data and insights can level the playing field for merchants and help them win more business.
We further discussed the various ways merchants can use their store data to adapt some of the practices used by top sites, whether it is using it to send highly customized messages to customers or reduce abandoned cart rates.
During a survey conducted on the call we also learned that:
Nearly 60 percent said their biggest pain point was trying to analyze and make sense of their ecommerce data with tools like Google Analytics.
66 percent said their largest concern going into the holidays was meeting revenue goals.
62 percent said customer, marketing, merchandising and omni-channel data was important for them to understand in order to make their online store successful.
If you missed the first part of the series and want to learn how to use your store data to increase revenue, be sure to watch session recording below!
Sign up for our next session here, or get start using Jirafe today with a free trial!