By Lou Paglia, Chief Product Officer
Earlier this year, I was at the hybris Customer Days conference in Munich giving customers and prospects demos. Lots of them. About halfway through one of the demos, a customer said, "Wow, this is simple!" As the Chief Product Officer here at Jirafe, let me tell you, there is nothing better than hearing a comment like that.
We strive every day to give customers a window into their commerce data so they can effortlessly make data driven marketing and merchandising decisions. We know that merchants spend too much time trying to interpret their data and build reports, instead of taking what that data is telling them and using it to execute their next business decision. Our team works hard to perfect a product that solves this problem, and takes complex data interactions that occur “under the hood” and makes them seem simple to the end user.
For example, our platform has numerous API endpoints that allow customers to easily and seamlessly send us their commerce data. In the cases of market leading platforms such as hybris, Magento and Shopify, we have out-of-the-box extensions that allow our customers to have their commerce stores fully synchronized with Jirafe at all times. Data technologies such as Storm, Hive and Hadoop process the data all before it ever reaches our customers’ dashboards.
One of our customers, Snowflakes Designs, came to us because they wanted a solution that was intuitive and user-friendly. In the words of Ryan Walker, Head of Ecommerce Operations, “We used to use Google Analytics, but it was difficult for the team to build reports in it and get the most out of it. For me, and the rest of my team, we like Jirafe because it has been helpful for us to easily view information that would have taken a higher learning curve to extract from our systems with another tool.”
This is a great example of how being “simple” helped a customer get results and spend time on what matters: their business. This is also the reason why, whether it comes from a prospect to whom I am giving a product demo or from an existing customer, hearing that we are “simple” is one of the best compliments we can possibly receive.