Last month we held a webinar in partnership with Gorilla Group to discuss real-life case studies about businesses that have grown on the Magento platform. We covered a range of topics including best practice tips and strategies for managing the growth of a brand, as well as how data-driven business decisions can help companies of all sizes grow revenue.
Some interesting findings from the call:
70 percent of attendees said they consider ecommerce data “extremely important” for future growth.
66 percent of attendees said they currently use Google Analytics to monitor their ecommerce store.
Nearly 50 percent added that is was difficult to track and measure their brand’s customer, product, and marketing performance.
Of all attendees, 64 percent were interested in implementing a solution for conversion optimization.
It’s no secret that Google Analytics is not ideal for ecommerce tracking, mainly because it does not allow data segmentation and cohort analysis based on customer behavior, revenue, purchase patterns, and merchandise performance.
Jirafe was created specifically with merchants in mind. Our advanced commerce intelligence solution ties together data in the form of "insights" so that you can make decisions that drive revenue. Watch this short video to learn more.
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