Summer is officially in full-swing, and that means nearly every retailer is having a seasonal sale. The extra-long July 4th weekend gave both on and offline retailers the opportunity to ramp up their efforts aimed at clearing out summer stock. Some chose to further reduce on-sale items, while others chose limited-time offers.
If your company didn’t partake in a weekend initiative this time around, keep in mind there are many ways to capitalize on long weekends and holidays. Best Buy, for example, offered a weekend-only promotion that offered a curated selection of products on sale until July 5th (left). Kate Spade further discounted on-sale items, and gave an additional 25 percent off with the use of a promotional code.
If you're not sure where to begin as you start preparing for your Labor Day promotions, you can do a quick review of your merchandising performance. Look to target low performing products (products that get low traffic and low conversions, or high traffic and low conversions) to start. You may also want to give some of your promising products (low traffic, high conversions) a nudge as well to bring them to the forefront.
Click here to learn more about how Jirafe's merchandising information can help you with your next promotion.