The Jirafe Blog

Providing insight for ecommerce managers.

Why Email Still Matters



In the age of omni-channel retail, consumers expect brand interaction anywhere, anytime.  The trend, in turn, is driving retailers to reconsider how they view email in their marketing mix.  

We’ve talked to various retailers about how they use their Jirafe data, and we’ve learned that they spend a good deal of time thinking about how they put product offers and relevant content that drives purchases in the hands of their consumers - literally.


We've captured some key insights about email marketing In this infographic, Why Email Still Matters.  Our Savvy Jirafe will share some key stats on:

  • How email ranks against other marketing channels

  • The ROI for email

  • Where and how people view their email content

  • Best practices for optimizing mobile email to ensure a seamless brand experience

Click here to view the infographic.

We want to hear from you!  How do you use Jirafe to track your marketing performance?  Does your email ROI measure up?

Topics: ecommerce analytics jirafe omni-channel retail

Apr 15,2014

How much abandoned revenue should you have?


At Jirafe we work with merchants of all sizes. And every one of them worries about their abandoned cart revenue and their average abandonment rate on open shopping carts. 

Almost all of them have more monthly “lost” revenue vs. “realized” revenue and they all ask if their experience is the norm.

Below is a sample distribution of total revenue vs. abandoned revenue across B2C companies in different categories.

B2C Home Decor in the US


  • Abandon rate is above 70%
  • Abandoned revenue is 2.5X total revenue
  • Abandoned carts are 1.5X completed carts


B2C Apparel in the US



  • Abandon rate is above 70%
  • Abandoned revenue is 2X total revenue
  • Abandoned carts are 2X completed carts


B2C Apparel in Europe


  • Abandon rate is almost 70%
  • Abandoned revenue is 1.5X total revenue
  • Abandoned carts almost 1.5X completed carts



B2C Food in the US




  • Abandon rate is almost 60%
  • Abandoned revenue is 1.25X total revenue
  • Abandoned carts are less than 1X completed carts

Averages that we see in B2C online retail

60% to 70% average abandon rate


1.5X to 2X ratio of average abandoned revenue vs. total revenue


1.5X to 2X ratio of abandoned carts to completed orders


If your business has metrics similar to this in the B2C space you are in good company.



Topics: ecommerce analytics dashboard

Mar 11,2014

New Jirafe!

Over the last few months the team has been putting the finishing touches to release a new version of Jirafe to our merchants on various platforms including Magento, PrestaShop, Spree and Drupal Commerce.

Below is a quick comparison of the new Jirafe dashboard vs. the old one.

New Jirafe

New Jirafe

and Old Jirafe

Old Jirafe

Which do you prefer?

Nov 13,2013

Jirafe at NY Tech Day Tomorrow!

NY tech day

We had a great time at the NYC Startup Job Fair last week and are excited to meet even more new people at tomorrow’s NY Tech Day. Make sure to stop by our booth and say hi.

When: Thursday, April 24th from 10am - 5:30pm

Where: Pier 92, 711 12th Avenue (55th Street and Westside Highway)

We’ll see you there!

Apr 24,2013

Jirafe at NYC Startup Job Fair

NYC Startup Job Fair

Jirafe will be at the NYC Startup Job Fair tomorrow, Friday the 19th, so be sure to stop by our table and say hello!

Date: Friday, April 19th, 2013

Location: IAC HQ (555 W 18th St)


12:00 – 2:00pm Developers/Engineers Only

2:00 – 5:00pm All Candidates

As a reminder, here are our current open positions.

Apr 20,2013

We’re Hiring!

In the last year, Jirafe experienced tremendous growth for which we couldn’t be more thankful or thrilled about. We moved into a new office, nearly doubled our team in size, and exceeded our goals of helping thousands of eCommerce merchants reach new heights.

But that doesn’t mean we’re stopping there!

We’re currently looking to add two back end engineers, a big data engineer, and an MBA intern to our already super-talented team. Check out the job descriptions below and if you think you’re the right person for the gig, email us your resume and cover letter explaining why, to jobs [at]


As our startup grows, we are looking for a senior back end engineer to join our extremely talented technical team. The right candidate will be an analytical and articulate individual who is a highly skilled software engineer, with total understanding of the methodology of delivering products in a real time, big data environment.

We’re looking for someone who loves what they do. You can demonstrate clear mastery of one (or several) languages. You’ll work in a busy environment, helping both the product and engineering teams conceptualize and deliver on design specifications. You’ll help mentor and drive the engineering team to solve complex problems in a dynamic environment. You will be given lots of responsibility, lots of freedom, big and fun problems to solve and help and advice when you want it from a team that enjoys working together.


- Work with engineering team to implement our product strategy
- Understand the current architectural landscape and work with the team to create a technical roadmap to support the the product and company vision
- Help design and engineer the architecture for scalability, high-availability, performance, flexibility, operational efficiency, security and maintainability (20K data req/s). Requires deep collaboration across the team
- Work closely with VP Engineering to ensure timely delivery of projects/releases
- Proactively offer options for features/improvements, and recognize potential growth bottlenecks before they become issues
- Evaluate and select appropriate technologies, and be happy to defend those decisions
- Lead by example and help build consensus across technology and products
- Initiate standards, guidelines and best practices


- Ideally degree qualified in Mathematics, Computer Science, Science or - Engineering or equivalent work experience
- Expert knowledge of java, python, scala, or ruby
- Expert knowledge of standard development tools (e.g. subversion, git)
- Strong knowledge of web application development (including Javascript, CSS, Ajax)
- Strong understanding of OO languages and and OO paradigm
- Strong understanding of design patterns
- Experience with unit testing and/or quality assurance engineering
- Excellent knowledge of systems architectures
- Experience in agile development methodology would be advantageous
- Good written and oral English


Does big data excite you? Are you an expert in working with big data implementations and streaming architecture? If this sounds like you, join Jirafe and help architect a high-speed, continuous analysis engine that lets eCommerce merchants use analytics and marketing automation to grow their business.


- Evaluate, design, and build software components and subsystems that provide big data and streaming solutions tuned to customer-driven use cases, problems, and requirements
- Translate complex functional and technical requirements into detailed architecture and design to perform large-scale data analysis
- Build and test stable components of a large analysis platform


- Bachelor’s or master’s in computer science, engineering, or a related field
- Minimum of two years of software development experience supporting data analytics systems and/or data management systems.
- Demonstrated experience building applications for large data sets using some of the following: Storm, Kafka, Cassandra, Cascading, Hadoop, and Reddis
- Ability to design, implement, test, and document complex algorithms
- Ability to manage priorities and tasks as needed in a fast-paced work environment
- Strong communication skills and the ability to work with a diverse team


Are you looking for a phenomenal internship experience in a fast-paced technology startup? Want to be hands-on for the summer doing real work with a great team? Looking for a role in product management, product marketing or partner development at a startup backed from top venture firms?

We are looking for passionate interns currently completing their MBA program that want to join the Jirafe team where we are changing the game in the area of eCommerce analytics and data-driven automation. You will have the opportunity to work on complex problems with some of the latest big data, cloud and e-commerce technologies. Most importantly, you will have the opportunity to be a member of the team doing meaningful work in the areas of product strategy, user-centric product design, product development and product marketing, with a sprinkling of business development.


- Work in the area(s) of product management, product marketing and partner development
- Develop actionable initiatives to advance the business and its product offering for customers
- Build business cases to quantify opportunities
- Collaborate with our leaders in product, analytics and engineering and make recommendations for the senior management team
- Produce a report at the end of your internship with actionable product or process enhancement recommendations based on your findings


- MBA candidate from top-tier institution, undergraduate degree in technology discipline preferred
- Professional experience with internet-based media, online applications, or e-commerce
- Comfortable with and ability to quickly grasp bleeding-edge technologies and business models
- Strong data-driven approach; experience with data warehousing or data mining a plus
- Self-starter and natural ability to work in a lean environment
- Solid balance of strategic thinking and ability to get things done
- Excellent written and oral communication skills

Not sure if Jirafe is the right place for you? Our Careers page explains why we’re an awesome place to work. We can’t wait to hear from you!

Apr 17,2013

The Jirafe Blog — As a big thank you, each of our beta testers from...


As a big thank you, each of our beta testers from around the world received this one-of-a-kind Jirafe t-shirt. We asked each tester to send us a photo wearing our gear and the pictures just started to trickle in.

Here’s Miklós from Digital Knowledge rockin’ his Jirafe t-shirt with pride. Looking good, Miklós!

Want to share your photo? Tweet us at @Jirafe or email them to debie [at]!

Feb 5,2013

The Jirafe Blog — Jirafe and Yottaa shared 18+ site performance...

Jirafe and Yottaa shared 18+ site performance metrics you should care about. Listen to some tips on shrinking the amount of Javascript files you have and embedding images right in-line to increase load speed.

Nov 3,2012